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Updated 12/28/2007 12:07 AM

From the UK Telegraph

A hundred golden tickets offering a place in the next series of Big Brother are to be released inside the wrappers of special KitKat chocolate bars, in a contest reminiscent of Roald Dahl's book Charlie and the Chocolate Factory.

In the 2005 film version of the book, Johnny Depp played eccentric chocolate mogul Willy Wonka, who hid golden tickets inside chocolate wrappers in order to pick out an heir to his sweets factory.

In Big Brother's version of the game, one member of the public will be chosen at random from the hundred ticket winners and invited to join the Big Brother household.

Davina McCall, who hosts the series, will reveal full details of the contest in a special launch show on May 18.

The tickets were delivered to a secret location this morning under tight security.

Special KitKat bars will be distributed to 40,000 stores nationwide and go on sale from 10.30pm on May 18. The competition closes on June 2.

A Channel 4 spokesman said: "This is a first for Big Brother. Nothing on this scale has ever been tried before in a reality show.

"We are always looking at new ways of trying to find brilliant housemates and the golden ticket feels like a genuinely exciting way to do so."

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